Oxiem is seeking a junior or senior fall semester intern to work 15-20 hours a week for a paid internship. Must love technology and design, be self-motivated and a good communicator. We embrace your inner geek.
E-mail your resume and a note including three websites you like and why, and what your favorite kind of ice cream is to careers@oxiem.com. No boring cover letters allowed — we’d prefer casual and personality filled to standard.
Oh, you want to know what you’d actually be doing first? Ok, fine.
Internship could include but is not limited to:
Hands on experience creating online experiences including everything from brainstorming to implementation
Learning the website development process and opportunity to participate in projects from start to finish
Training and experience using website CMS systems
Blog strategy, writing and design
Using social media for client campaigns, planning and strategy
Search engine optimization reporting and Google Analytics training and experienc
We are open to helping a student achieve class credit in communications, marketing, advertising, technology or other related fields.
1. Junior developer Jeremy Sweazy completed his first training program, sponsored by Oxiem, and is now a certified CSS devloper
2. Communications Coordinator Jessica Swayze scored her first consumer media hit for a client
3. The team is going out for Rally in the Alley, supporting our local downtown Dublin hood
4. Business Development Director Billy Fischer presented “Integrating Social Media & Search Marketing” to the Social Media Club of Columbus
5. Oxiem’s always been a cool place to work — but this week it’s literal. Our casual dress code is making us all really happy NOT to be in traditional biz garb during the hottest week of the year. Stay cool people!
On June 28th, Google announced via their blog, a new “real-life sharing” social media platform called Google+. Immediately, the online world clamored to the search giant’s doorstep in pursuit of a beta-testing invitation. In the beginning, Google severely limited the initial number of invitations. After finally opening up invitations to the public, the Google+ phenomenon is running at full speed with over 10 million users added last week.
It is difficult to predict the implications that Google+ will have on the internet. Will Google+ simply become an answer to Facebook’s highly criticized privacy issues? Will it provide a completely new social experience for users? Or will it be a flop, like Google Coupons? (Remember those? I don’t either) One thing is clear. Google+ will open the door to many new social media marketing opportunities and the potential to integrate search engine optimization (SEO) and social media.
As a member of the Oxiem team, I decided to participate in an interactive tour on their website where Google has outlined some of the defining features of Google+:
+1 Button: The Google plus one button is very similar to Facebook’s “like” button. However, instead of only allowing users to “like” social media profiles, they can like anything in Google’s empire that they find interesting, including pictures, videos, and search results. Google describes this feature as “giving content your stamp of approval” and it is rumored to feed into their famous SEO algorithm.
+Circles: A quick and easy application to separate your friends into different social circles. This application is intended to make it simple to share the right things with the right people.
+Hangouts: Google “Hangouts” gives groups of friends the ability to… well hangout! It facilitates this by allowing specific friends or an entire social “+Circle” to engage in multi-webcam chats and the ability to indicate their current location. Other social media sites have tried different variations of group chat and have missed the mark. Why the heck didn’t Facebook think of this first?
+Sparks: This is a new system for discovering news and updates which utilizes the +1 system to allow users to designate and share topics which interest them.
+Instant Upload: Google’s instant upload helps to avoid the hassle of manually uploading all of the pictures and videos on your mobile device(s) by automatically syncing them to a private album hosted online.
+Huddle: Is an application that seems very similar to the recently Facebook acquired service, “Beluga.” Huddle+ allows users to integrate as many contacts as they wish into a single text message or chat conversation
Oxiem’s director of business development (and social media guru), Billy Fischer, gave his input: “How will this impact search? My guess is that more and more your Google search results will incorporate your friend’s information, which Google has started to do, but I bet it will open the flood gates once + gets some activity. The biggest question: Can Google finally succeed in the social environment and gain the mass users needed to call this a success?” The new platform is already receiving some criticism for lacking business profiles and a convenient method to communicate with and manage groups. Google+ may not smite competitors in the same way the increasing popularity of Facebook affected Myspace and it is much too early to determine the direct effects of the new service. However, it is evident that the new software will add another dimension to Social Media as it relates to Internet Marketing. The team at Oxiem is here to aid our clients as we continue to explore the social media frontier.
Written by crystalolig | December 8, 2010 12:28 pm
Oxiem helped Upper Valley JVS in Piqua, Ohio, create a youthful, trendy and energetic microsite, Pursuit, to allow students to share their individual stories about career tech education and student life.
The theme of the project is “Pursuit,” sharing students as they pursue their own career tech education at the school. Key features include project galleries to share complete student projects, streaming videos from YouTube as well as a custom YouTube channel, and a blog implemented on popular blogging platform, WordPress.
Links to Facebook, social sharing ability on blog posts and YouTube integration make this site social media-rich, while also accomplishing all those important site items like news items, conversion tracking and key marketing messages,
Student bloggers will soon be the rockstars of their programs, sharing what’s great about Upper Valley. Elias, Brittany and Andrew each will contribute stories, photos and thoughts about their day-to-day experiences. The school’s goal is to increase student recruitment and retention by showcasing talented real students.
We loved the enthusiasm and vision of our client, Kathy Voris, and her team at Upper Valley. Here are a few selected comments from them throughout the process.
“Yeah!!! I showed my daughter who is a high school art teacher last night and she thought it looked great. She’s a tough critic – loved the graphics and energy! …”
“You and the Oxiem team rocked it!”
On the YouTube customizations: “Love, love, love it. Leave your wonder “extra-special” touches exactly as is – it’s terrific.”
“I’m overwhelmed. I think I love each and every one of you at Oxiem Marketing Technology – both Springfield and Columbus offices.”
PRSA is a leading organization for communications and public relations professionals, and boasts an active local central Ohio chapter. Each year the chapter honors local companies doing outstanding work for clients in the public relations and marketing communications arena with a PRism Award. Entries are judged by a reciprocal PRSA chapter somewhere across the country.
This year’s award ceremony took place Thursday, April 22 at the Hilton Polaris, hosted by local media personality Monica Day of the local NBC-4 affiliate.
Oxiem took home two PRism awards in partnership with two outstanding clients.
The microsite developed to support recruitment, branding and awareness goals for the Ohio Hi-Point Career Center, Ohio Hi-Point Journeys, won a PRism Award in the category “Non-Profit Social Media Campaign.” Oxiem client Shane Haggerty, marketing & communications director for Hi-Point, also is a member of a PR organization for school communicators and the site also won top honors from the Ohio NSPRA chapter.
Mary Szymkowiak of the Dublin Convention & Visitors Bureau was on hand at the awards ceremony to accept top honors with a PRism award in the category “Non-Profit Website” for the site IrishIsAnAttitude.com, designed and developed by Oxiem.
Oxiem team member Crystal Olig is an active member of PRSA, serving on the local University Liaison committee and a national executive board for the organization.
“What is unique about this award is that it’s judged from a communications standpoint,” said Olig. “Not only do these sites do a great job of marketing, but they are seen by other communications professionals as having a specific, key message and strategy behind them. It’s an honor to be among the 2010 PRism award winners in Central Ohio.”
The social media-driven site designed and developed for the Ohio Hi-Point Career Center‘s “Hi-Point Journeys” is an Official Honoree in The Webby Awards 2010, the leading international award honoring excellence on the Internet.
“The Official Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement. With nearly 10,000 entries received from all 50 states and over 60 countries, this is an outstanding accomplishment for you and your team,” said David-Michel Davies, Executive Director of The Webby Awards for The International Academy of Digital Arts and Sciences, in the official e-mail notification.
“I was excited to see news that our Hi-Point Journeys campaign was named as an Official Honoree in the School/University category for The 14th Annual Webby Awards,” said Shane Haggerty, marketing and communications director at Hi-Point.
“This is such a great honor for the work Oxiem did for Ohio Hi-Point Career Center in helping us launch one of the first full-scale social media campaigns in Ohio public education. The site Oxiem designed is certainly worthy of this honor, and I am most excited of the awareness this continues to bring to our Hi-Point Journeys campaign, our district website that Oxiem also designed and to career-technical education as a whole in the state of Ohio.”
About the Webby Awards
The Webby Awards were established in 1996 during the Web’s infancy, and are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.
Written by crystalolig | February 1, 2010 11:10 am
In partnership with TechLife Columbus and the Dublin Entrepreneurial Center, Oxiem’s Billy Fischer and Bill Sterzenbach will host a training session on web lead generation tools and tactics on Thursday, February 11 at 12:30 p.m. at the DEC.
Come support us, and learn a little something, too! RSVP on the Meetup page.
DEC Presents…Generating Leads Using the Web with Oxiem
Just having a website isn’t enough anymore. Having an online presence for your business is crucial – but once you’ve got it, what do you do with it? How do you make it work for you? From search engine optimization and web marketing to converting visitors to lead and capturing names, you’ll walk away with 10 things you can do to generate leads online.
In this session, Oxiem Marketing Technology will demonstrate how to use the web to:
* Get more leads
* Generate new business
* Maximize exposure to target customers
About the Presenters
Billy Fischer is the business development manager for Oxiem Marketing Technology and leads the social media practice area. He’s a frequent speaker on social media tools and tactics for community and business organizations. His expertise in marketing and PR spans health care, franchised businesses, the restaurant industry and community organizations. Prior to joining Oxiem, his experience includes time at advertising agency Buchanan & Associates and the Columbus Zoo. He also leads the company’s expanded presence in Columbus, heading up a new office based in the business community of Dublin, Ohio.
Bill is co-founder of Oxiem and is the company’s technology director. His professional career spans web site architecture, online marketing, technology application, website development and hosting for a range of B2B, manufacturing and consumer clients. With more than 20 years of IT leadership experience and a decade’s worth of online marketing expertise, he’s a recognized expert in search marketing and search engine optimization, specializing in driving real, measurable business results through savvy and insightful search strategy.
Written by billyfischer | January 13, 2010 11:40 am
A lot of small businesses are jumping on the bandwagon and using Facebook and Twitter to promote their business and connect with consumers. I think that’s great. However, I’ve noticed that Yelp is one of the most under utilized sites on the web. If your a retail brand, here is my case for why you should consider using Yelp to market your business.
Growth Yelp has seen continued growth over the last couple of years. In 2009, the site saw a 60 percent increase in unique visitors! The site has also seen adoption from mobile users and is thinking ahead by launching one of the first Augmented Reality iPhone apps.
With all of this traffic, chances are your business is already being reviewed on Yelp. I’d recommend looking right away.
Yelp Business Accounts
Most businesses I talk to are surprised to hear that you can create a business account on Yelp for free. This feature alone makes Yelp a great tool.
As explained above, creating a Yelp business account is very simple. All you need to do is click on “get a business owner account” and your on your way to claiming your business. Once you’ve claimed your business, you’ll have the ability to take full control of Yelp. At minimum, make sure you update the information for your business. This will help with local listings on the search engines. Below is a quick capture of just a few other things you can do once logged in.
Using Yelp to Interact with Customers The best part of having a Business Account is the ability to interact with customers. Once you’ve followed all the sign-up steps, it’s time to utilize these tools. Here are a few things you should be doing:
Special offers
What better way to capture a potential customer that is checking out your reviews than giving them a special offer? Try to add some exclusivity to the offer (i.e. “Yelp Members Special”). These are the type of visitors that are going to come back to Yelp and give you a review following a great experience, so make sure you capture them when you can.
Respond to reviews
Make sure you respond to both positive and negative reviews. You can choose to send a public or private message to anyone that post a review. Try to change a negative reviewers perception with an offer to make things right, on the house. And thank your positive reviewers, perhaps with a free meal. These are the influencers that are going to spread the word about you, so take advantage!
Ask for reviews!
Don’t be afraid to ask for reviews from your best customers. Once you have enough reviews, Yelp will send you signage that you can display in your storefront.
Watch Analytics
The business account comes with analytics so you can see how many people are viewing your page. It will be interesting to watch this data and see if there is any connection to page visitors and sales. A great way to measure your success.
Hopefully this is enough to convince you that Yelp can be a powerful business tool. Good luck!
Written by bsterzenbach | January 4, 2010 10:07 am
Don’t be the Last to the Party when it Comes to Marketing Your Social Media Business
It’s tough to keep up with trends in search. Technology changes, behavior changes, terminology changes – but if you’re in the Social Media space you need to be aware of the spike in search behavior in your space. People are becoming aware of your business and they are starting to search it – are you ready?
Trends in Search for Columbus Google Searchers (source: Google Insights)
Which Phrases are Trending Up So Rapidly?
Of course phrases such as Facebook, Twitter, and other large site names are contributing to this trend, but we researched the more ‘action oriented’ phrases such as ‘Social Media’ and ‘Social Networking’ and we find the trend to be just as sharp, if not sharper.
What Can You as a Social Media Expert Do?
Get your name out there on the non-social sites! Yes, you may be known in your social marketing circles, but does the average business owner who is investigating the need for an audit or a strategy know your name? This can be done easily in your area using paid search and organic search.
Here are some great keyword starters:
social web
social sites
social media sites
social marketing services
social marketing agency
social marketing campaigns
social marketing plan
social marketing strategy
social marketing research
social marketing strategies
social marketing campaign
social marketing advertising
social media press release
social marketing theory
what is social marketing
social marketing firms
social marketing agencies
social marketing program
social marketing programs
social media marketing
Wrapping it Up
The tips and keywords in this post should get you started along the path of thinking about search marketing for your social marketing business. Use the keywords above as a way to get thinking about the ways people may search for you. Quick hint – there are about 1,000 other such phrases being search on the web right now, so this is not a comprehensive list, but just a ‘brain-tickler’ to get you started. Go out and start a paid search campaign to ‘test the waters;’ I’ll bet you’re surprised at how many people you are not yet reaching through just social marketing.
Written by billyfischer | November 25, 2009 10:09 am
We see it everyday. Company X says they’re ready to jump into the social media space, but when they get into the planning stage (assuming they followed a strategy development process) all the fear and old-school marketing techniques set in. Let’s face it, social media requires a new approch and the ability to take a few risks.
Companies have been here before. Remember when email first rolled around? Companies were a little scared to give all employees access to email. Mobile phones? Ability to surf the web? Today companies are starting to realize that employees are going to participate in social media whether the company likes it or not. Some approch this the right way and develop social media policies and take the time to educate employees about the right way to participate.
One example of taking a risk I love sharing the story of Oxiem client Ohio Hi-Point Career Center. They are one of the first educational institutions to start utilizing social media to communicate with students and the community. Earlier this year, the mind behind the social media program at Hi-Point, Shane Haggerty, approched us about taking his social media efforts to the next level. He had the idea of giving select students the voice and a platform to tell their story.
Shane selected 10 student bloggers, all from a variety of different programs at Hi-Point. He armed them with Flip Cams, established guidelines and educated the students on the basics of social media. The students have since taken control and are telling their story to the community, potential students and parents. What better way to capture the true essence of being a Hi-Point student? All of this takes place on a microsite called Hi-Point Journeys.
This usually catches many corporation by suprise. Shane found a way to give 10 high-school students a voice! These are teenagers! If he can do it with teenagers, I’m sure corporations can find a way to give their employees a voice. Of course I’m not suggesting companies just let employees loose and give them the ability to say whatever they want. Follow the Hi-Point process:
About the Webby Awards
g Leads Using the Web with Oxiem
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=b2ab03cc-3a1b-4f57-8a3a-53170085bbf5)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=d5e124fc-079a-4cd9-b443-a7a41e6c12b0)
