Search Marketing 101: The basics of getting your business found
Join us March 18 at an educational session at the DEC
Note: Thanks to everyone who participated in the session! You can find all the slides at the bottom of this post.
Where do you go first for information? Google? So do your customers. What are they searching for when they need a product or service like yours? Harnessing the search stream and catching people during their decision-making process is key. Learn the basics of search marketing with the experts from Oxiem Marketing Technology, at this fast-paced session that will help you understand the world of search engine marketing and website optimization.
Come on over to the Dublin Entrepreneurial Center on Thursday, March 18 from 11 a.m. – 12 p.m. Register and get directions on the Meetup Page for the event or by e-mailing colig(at)oxiem.com. The session is complimentary, and you can grab some free lunch from Buffalo Wild Wings on your way out!
You Will Learn:
• What search engines see and care about when they are on your site
• How to link your business to relevant sites and directories
• How to improve your site to gain more traffic – and how to know if it’s good, quality traffic.
• What kind of content you should put on your site
• How to integrate marketing efforts, including social media, into an online strategy
• Basics of pay per click advertising strategies
• Tips on developing keyword lists and key phrases
It’s a “Jelly” coworking day at the DEC, so you are welcome to stay the whole day, as well, and network with other professionals in casual setting. The full schedule for the day’s events can be found here.
About the Presenters:
Bill Sterzenbach
Bill is co-founder of Oxiem and is the company’s technology director. His professional career spans web site architecture, online marketing, technology application, website development and hosting for a range of B2B, manufacturing and consumer clients. With more than 20 years of IT leadership experience and a decade’s worth of online marketing expertise, he’s a recognized expert in search marketing and search engine optimization, specializing in driving real, measurable business results through savvy and insightful search strategy.
Crystal Olig
Crystal Olig helps Oxiem’s clients through the web development and search campaign planning process, and has expertise in online content management, marketing communications, editorial strategy for blogs and publications, public relations, social media, branding and design. Crystal was previously the Marketing & PR Manager for Event Solutions magazine, conference and tradeshow and has a strong background in event planning, PR and journalism.
Questions? Email colig(at)oxiem.com or tweet @sparklegem.
